Fabien
26 May 2020
From viral dance challenges to lip-syncing duets spiced with fun effects, transitions, and filters, TikTok is proving itself to have longevity among users. Unlike other popular social media apps, TikTok promotes individuality by pushing content that is often more candid and relatable to their mostly Gen Z audience. The app thrives on shareable content and this is what leads to videos becoming viral. Check out our top 3 reasons your brand should be focusing on shareable content.
Expanding your reach
Whatever your goals are for launching a campaign, growing your audience is always great. TikTok is the app to be on if you’re looking for social media users between the ages of 8-13.
Using influencers in your campaign is likely the best way to reach your audience. TikTok influencers will be able to share your brand with their mass amount of followers.
Quick Popularity
TikTok is known for being the birthplace of plenty of viral videos. There’s no way to guarantee that your content will become viral but there are definitely some things you can do to increase your chances.
One of the most important things is to use influencers to promote your brand. Whether or not you’ve considered using influencers, on TikTok they are a must-have! Since these users already have many followers, their endorsement of your brand will instantly give you an advantage in visibility.
Creates community
Not only do the videos go viral but people are continually recreating these videos and they all get shared. This heightened visibility will likely increase brand recognition among this audience. This will allow you to form a community of GenZ followers who share similar interests. This will also likely increase the chances of your posts being shared more frequently on other users accounts.
So, as you’re getting ready to launch your own TikTok campaign, consider including shareable content as a strategy. TikTok posts are thriving because users are likely to repost your content, or even share it on a different platform.
