Fabien
25 June 2020
TikTok has quickly become one of the most popular apps among Gen-Z internet users. The app was launched in 2017 and has already accumulated more than 800 million active users. For many people, TikTok is reminiscent of the beloved Vine app (RIP), however it is unique in its approach to short form video content. TikTok videos can extend to 60 seconds in length and it has its own culture. TikTok frequenters know how captivating the videos can be.
TikTok has something for nearly every interest, be it, makeup, cooking, sports, crafts, etc. but the platform has become infamous for its viral dance challenges and comedic videos. The trends on TikTok move quickly, but there have been some with longevity throughout 2020. Here are the top five TikTok trends of the year so far:
- Memes
Memes have become a popular form of communication among TikTok’s top demographics. Memes are typically funny takes on common experiences of cultures and/or subcultures. They also tend to make light of silly stereotypes, for example VSCO girls and E-boys or E-girls. Memes can serve as a uniting factor among groups when it is shared from person to person.
- Episodes
Many people are taking advantage of the ability to use TikTok similarly to watching TV. Creators have been delivering their content in multiple episodes, like a show. This is a great tactic that drives people to your page as they are hooked and want to see what happens next.
- Behind the Scenes
Oftentimes, customers can’t put a face to the name of their favorite brands, but TikTok provides the opportunity to emphasize branded content (i.e. hashtags and stickers) that drives people to your profile and you will be able to connect with them by leveraging your unique personality. Viewers love to see less edited and more candid content from brands so offering them insight into the company will be great. This sort of content has also gotten great reactions on other platforms as well.
- Early Bird Marketers
Although we’ve already seen many TikTok push people into stardom, some companies have been hesitant about establishing their brand on the app. This is actually a great thing for those who are already developing relationships and connections on the platform because you have a head start over competitors.
- Data-Driven Approach
TikTok is aiding companies to establish themselves on their app through the development of TikTok ads and their native analytics tool. The collected insights and data will allow creators to make strategic decisions about how to best deliver their messages to their audience. Influencer analytics tools such as Tokfluence provide great insight for creating and launching TikTok influencer campaigns.
