Fabien
22 July 2020
Everyone knows TikTok as a fun new form of social media where people share short videos. However, TikTok can actually be incredibly useful because of its huge popularity and reach among people of all age groups. Here is a list of ways that you can use TikTok in order to expand your fanbase and help either your own personal brand or your business.
If you are still unsure of the basics of how to use TikTok, first check out our article “How to Use TikTok.”
Make Sure Your Profile is Appealing
The first time someone visits your profile, you want to make sure that they stick around to see your content. Making your profile appealing can include giving yourself a bio that pertains to your content or something funny. You also should have a profile photo that is clear and easy to see. Finally, make sure the thumbnails of your videos denote to your audience what the video is about. For example, if the climax of your video is exploding a watermelon with rubber bands, choose the part of the video where the watermelon is exploding as the thumbnail, not when you are explaining it or anything else not as interesting.
Use Trending Hashtags
Using Trending Hashtags is one of the most important things you can do to help elevate your content. A big way that people find videos to watch is by looking under a specific hashtag, so by using hashtags you are giving people another way to find your content separate from the for you page.
Use Trending And Content Appropriate Songs
In addition to looking at specific hashtags, people also look under songs or sounds they like to find new content to watch. By using an established sound on TikTok, not a new sound, people will be much more likely to find your content. However, using the sounds that are trending shouldn’t be the only thing you pay attention to. Songs should somehow relate to the video, so if you wanted to make a video for young kids you shouldn’t use an explicit song, even if that song is trending.
Create Original Content
Creating original content is one of the best ways to blow up on TikTok. People are always looking for the new thing to obsess over, so creating original content is a great way to get people’s attention. Also, this is not to say that following trends is bad. Following popular trends can also be a great way to gain followers, but make sure to not make a video nearly identical to one you’ve seen. Always make sure to put your own spin on it.
Make Your Videos Visually Appealing
Make sure that the quality of the videos you upload is pretty good. Your videos don’t need to be filmed with professional equipment, most people on TikTok just use their phones, but if a video is noticeably pixelated viewers might scroll past.
Upload on a Regular Basis
Maintaining a consistent upload schedule and making sure to upload often is very important if you want to keep growing in followers. Most of the biggest accounts on TikTok upload multiple times every day. If you leave a month in between videos, your followers might unfollow you because they think you’ve quit. However, uploading too much can also be an issue. If you make too many videos and flood your followers’ following page they might get sick of your content and unfollow you.
Promote Your Account on Other Forms of Social Media
If you already have a following on any other form of social media you should make sure you bring those followers to TikTok. Because of how popular the app is, most people already have TikTok and likely don’t follow you because they aren’t aware you have an account. So be sure to promote your account.
Collaborate with Other Accounts
A great way to quickly gain a lot of followers is to collaborate with another TikTok user’s account. That way, their followers will come to your account to watch your collab, and if they like what they see they will follow you.
TikTok is a great way to build your following, and with these tips you should be able to grow your fanbase even more!
